What information do Content Agents base their content on?

Content Agents make content by working through traditional stages of publishing. That sounds neat, but the truth is even neater. As tireless automations, Agents can accomplish much more than humans on some tasks and workflow stages, opening the doors to new types of content.

When a human writes new content, they often begin with a research stage. Let’s look at the multiple tools Content Agents use to research:

Browsing Competitor Sites, Blogs, and Social Media: We don’t use the term “scraping” to describe what Content Agents do. They don’t “scrape” websites and regurgitate information. Instead they browse online, and use the information they learn as starting points, or as a supporting points, to create the final piece of content. Browsing competitor content helps later-stage LLMs better understand the topic, your audience, and your product differentiation.

News Combing and RSS Feeds: Agents make use of customized RSS feeds to monitor content on public news sites and industry publications. They can comb through hundreds of headlines, looking out for stories that align and support their content tasks. They can identify trends over time, watch for certain topics or product names, or do almost any task you ask.

Online Searches: Several LLMs (Perplexity, Copilot) have the ability to do online research, and these are preferred for learning and research stages. They can, for example, read reviews about a product and summarize user’s opinions about ABC functionality or XYZ use cases. They can then use these summaries to add value (and fresh insight) to the final piece of content.

Your Internal SEO Strategy: Content Agents are your company’s proprietary tools, and as such you can trust them with your secrets. They can be instructed which pages you want to rank, which topics you need to be authoritative on, which keywords to include, which semantic connections they can make. Once given this information, Content Agents make content that fits with and supports your larger body of content.